Plein Air

The Design Concept

Fashioned for a prominent watercolourist and visionary, the design for this wedding aesthetic was approached as if one were to orchestrate the creation of a priceless work of art. Heavily inspired by nature, colour, the psychology of colour, and the myriad of emotions colours elicit, a “plein air” creative concept seemed idealistic for this outdoor celebration. The French term “plein air” is defined as “open air”, and refers to the act of painting outdoors, capturing the spirit and essence of a landscape or subject by incorporating natural light into the piece. The narrative that accompanied the creative process for this piece was precise and articulate. As if an artist stood before their easel, poised to delicately apply colourful pigments to the paper, each carefully curated colour was meticulously scrutinized, each individual brush stroke expounded, each breathtaking transparent fusion echoing a purpose for the beautiful composition that would be unveiled.

 

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